Marketing Executive Job Vacancy at Kenafric Industries in Kenya May 2015
Job Purpose:
Assists in the execution and implementation of all set marketing plans for the KI brands to ensure achievement of strategic customer revenue share objectives for respective KI division.
- Will be responsible for the implementation of new products within the division including executing activity plans and schedules in consultation with the head of department, taking into consideration customer and market insights and the overall brand marketing plans
- Assist in the implementation of agreed activities, launches and promotional campaigns as per the approved brand schedule
- Collects signals from the market to keep in touch with market developments, externally and internally
- Responsible for the development and publishing of company newsletter
- Monitors and evaluates own performance against the implementation plan and targets and reports to the brand manager
- Maintains information and documentation for the brands and activities
- Follows up to ensure accurate and timely execution of briefs
- Participates in field promotional activities alongside the commercial team and agencies
- Checks for and assess the impact of marketing activities and reports to head of department
- Periodically visits the trade to check brand/product performance on the ground
- Involved in sharing brand/promotional activities etc with the commercial team and other stakeholders
- Regularly seeks information on competitor activity from the sales team to differentiate the product or product family within a specific market
- Liaises with the finance department in respect to LPO and reporting in regards to the marketing budget utilisation.
- Prepares and submits expenditure reports to the head of department
Decision Making: Works under general supervision. Follows established procedures; work is reviewed for soundness of technical judgment, overall adequacy and accuracy. Some latitude for independent judgment.
Qualifications, Experience & Skills
- University Degree in either business, marketing, economics fields
- Minimum 1-2 years brand management experience in FMCG
- Able to operate in a performance driven organization
- Culturally aware.
- Knowledge of English and Kiswahili
- IT proficient
- Digital marketing savvy
- Ability to translate consumer insights into relevant consumer proposition
- Foresight and forward planning
- Resourceful ,driven, ambitious
- Working harmoniously with stakeholders to achieve common goals.
Applications should be sent to recruit@kenafricind.com with the Job title as the subject matter of the email
Deadline: Sunday 10th May 2015.
Please note that only successful candidates will be contacted
We are an equal opportunity employer