SEO Expert
Job Ref.: IPL255011
Location: Nairobi
Salary: Kes. 30,000 – 40,000
Summary: Responsible for improving a company’s organic search results.
Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients’ sites’ rankings in major search engines.
Primary Responsibilities
- Review and analyze client sites for areas that need to improved, deleted, or revised.
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Run pay-per-click campaigns.
- Improve a company’s organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Effectively use header tags.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Adjust PPC campaigns as needed.
- Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Create advanced SEO strategies.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Requirements:
- Bachelor’s degree in Computer Science/Information Technology or Marketing related field with equivalent experience required
- Experience with online advertising, including banner and rich media advertisements
- Expert with wide experience in SEO & SEO Tools eg Adwords Keywords planner.
- Minimum 3 years of relevant experience in SEO
- Understanding of programming practices and experience in interacting with designers and programmers.
- Excellent knowledge of SEO reporting and SEO tracking
How to Apply
If you have the required experience & skills to succeed and seek a challenging opportunity, please send your application letter including an up to date CV with 3 referees to quality2015jobs@gmail.com (Subject of the email should be the title of the POSITION APPLIED FOR + JOB REF)
If you are not interested in this opportunity today, please refer any friend or colleague you know that might suit the required profile.
Please DO NOT apply if you do not meet the requirements of the position.
Only shortlisted candidates will be contacted.
Note: We do not charge any fees for receiving and reviewing applications or for interviews