Kenindia Assurance Company Limited
Job Title: Medical Marketer
Department: Marketing
Section: Medical
Reports To: AGM – Marketing
Job Serial / Code No: JD/MKT/MED/07
Location / Branch: Head Office, Nairobi
Main Purpose of the Job (Job Summary): Overall responsibility for medical marketing including formulation and implementation of strategy, business development and service delivery for Individual and corporate clients to achieve growth and profitability in line with the overall medical business strategy and objectives.
Main Responsibilities
- Formulating and leading in the implementation of the medical department strategy, policies, processes and procedures to support the achievement of the overall business objectives
- Developing and innovating new medical products to meet customer needs and expectation
- Motivating, coaching, developing, training and mentoring the sales team to achieve set targets.
- Driving business development and growth to achieve departmental production targets.
- Recruiting, training and servicing Agents and Brokers to ensure steady business growth in the department.
- To ensure that the agents and brokers doing business on behalf of the company are compliant with the regulator.
- Organizing, participating and holding medical products exhibitions to inform the public of the company’s medical product and selling them.
- Exploring new medical product markets and ensuring penetration aimed at achieving departmental strategic targets.
- Generating quotation and analyzing them for the purpose of presenting the same to prospective clients
- Preparing, monitoring and reporting of Medical Marketing budgetary allocations
- Leading and managing medical marketing team on issues related to company communication
- Identifying, implementing and benchmarking best practices in medical marketing.
- Ensuring customer service to both internal and external client by providing required information that is aimed towards customer satisfaction like Holding health talks, member education and service meetings
- Managing and Implementing change initiatives to achieve desired business plans and culture for the department and company at large.
- Preparing, analyzing and presenting tender documents for bidding aimed at business growth.
Key Deliverables
- Delivering departmental growth
- Achieving profitability by acquiring good and profitable business.
- Increase brand awareness and market penetration.
Direct Reports: Medical sales and marketing team.
Key Interfaces
Internal
- Human Resource
- Finance
- Underwriting
- Claims
- Operations and marketing
- Managing Director
External
- customers
- Intermediaries.
- Service providers and Suppliers.
Academic Qualifications
- Undergraduate Degree in Business related courses.
Professional Qualifications
- Diploma in Sales and Marketing.
- COP
Key Job Skills
- Good sales and marketing skills
- People management skills
- Analytical skills
Insurance Skills
- Basic actuarial skills
- Medical business management skills
General Skills (Generic)
- Communication Skills
- Interpersonal Skills
- Customer Service
- IT skill (fluency)
Relevant Experience
- At least two (2) years of relevant experience
eMail applications to: recruitment@kenindia.com
Deadline: 9th June 2015