Major Activities
 

• One of the biggest tasks of a marketing executive will be to strategically align company’s goals with the group’s marketing activities.
• The Marketing executive will oversees the development of the company marketing plan, developed for the entire organization, a product line or a specific brand.
• The Marketing executive will be expected to meet with top management and discuss the company’s market position, the direction it is headed and how it intends to get there.
• By overseeing the marketing plan, an executive will be expected to have a complete picture of Marketing department’s advertising, personal selling, sales promotion and direct marketing activities.

• Marketing Executive will help in lead generation.
• Lead generation will helps drive new business and repeat sales revenue for the organization.
• Lead generation will constitutes any advertising, cold-calling or direct marketing program that collects contact information from prospects for sales purposes.
• The marketing executive will work closely with sales team to make sure that marketing tools such as websites, online banners and trade shows are communicating to the right target audience and producing high quality leads.

• Public relations (PR), internal messaging and marketing writing are all responsibilities that fall under a marketing executive’s job description.
• Working with a PR firm on developing press releases around product launches and generating positive media coverage are important for building brand equity.
• Moreover, the Marketing executive must make sure that the Marketing team creates visually appealing and effective marketing publications that the sales team can use to educate prospects and customers on services and products.
• He / She might also create internal messages that educate company employees about a new product or the recent success of a marketing campaign.

• Making sure that marketing stays on budget is paramount.
• Marketing executives must guarantee that they will achieve their goals and revenue targets with the money they have been given for the fiscal year.
• The marketing executive must then determine not only the cost of each promotional activity, but also how the money will be allocated.

• Marketing executives will determine which client and external events are appropriate based on the company’s needs and goals in the marketplace.
• A marketing executive will determine to exhibit at a popular trade show or an industry conference that will give the company more visibility and bring in qualified leads.
• However, if the Marketing executive determines that relationship building with clients is important for keeping customers and generating new sales, then he /she might plan a breakfast seminar or customer appreciation event geared toward nurturing the company’s existing client base.

• Identify and deliver new opportunities for growth
• Support the Marketing Manager in maximizing value from the customer database acquired
• Gain an understanding of profitable segments within these and use this information to drive strategy forward
• Conduct market survey and analysis and assist in developing marketing plans
• Manage and support the design and effective delivery of marketing initiatives.
• Have an understanding of the marketplace, products and business area and nurture internal relationships
• Delivery of marketing communications (across the full media mix and all channels) on time, accurately and within budget to achieve brand and business objectives.
• Ability to translate complex product/product benefits into compelling marketing communications.
• Ability to effectively and accurately translate and interpret the brand promise, visual identity and tone of voice into marketing communications.

• At least 5 Years’ Experience in Marketing for a reputable Dairy company or a comparable FMCGs company.
• Diploma / Bachelor’s Degree in Marketing, those with post graduate professional qualifications in Marketing like in CIM or Diploma in Marketing (Marketing Society of Kenya) or any other recognized qualifications in Marketing will have a distinct advantage.
• Experience in PR and Communication activities
• Experience in developing customer retention strategies
• Experience in organizing and hosting company events
• Knowledge of business plan and marketing strategy development
• Knowledge of the Kenyan Market.
• Knowledge of Dairy Products and industry is an advantage
• Interest and knowledge in digital marketing