The officer contributes to the Global Communications Taskforce and serves as the primary point of contact for the Fundraising and Communications team in-country. 

• Undertake a comprehensive stakeholder mapping to identify target audience, messages, and communication formats in Kenya
• Develop a communication/marketing action plan and media strategy for Kenya • Build and maintain a Farm Africa external contacts database
• Prepare and produce marketing materials in liaison with the project coordinators and management staff, including creating key messages for each project and country wide
• Work with project coordinators to develop public relations and communications activities related to specific project initiatives
• Ensure consistent application of Farm Africa branding and communications guidelines across all Farm Africa Kenya communications
• Draft press releases, respond to media enquiries, and building dialogue with journalists to promote Farm Africa’s work
• Assist in the documentation and publicity of key Farm Africa events such project field days, workshops, launches, interviews, agricultural shows
• Advise on public materials to be translated into Kiswahili and oversee effective translation and publication
• Liaise with government, partners, and especially the private sector at County and National level to ensure appropriate audience outreach and to market Farm Africa widely
• Design and create innovative promotional materials including graphics, PowerPoint presentations, note cards, flyers, comic books, etc

• Participate in the Global Communications Task Force
• Regularly monitor and make contributions/adjustments to the Kenya sections of Farm Africa corporate website
• Contribute directly and work with project coordinators to produce content for the website, postcard from the field blogs, Facebook, etc.
• Support effective internal communications by ensuring appropriate materials are available for the wider programmes teams
• Assist with donor and consultant reports, including copy editing, formatting, designing covers and graphics, preparing short summary briefs, etc.

• Contribute to global Fundraising and Communications team by identifying, collecting and updating case studies and stories from the field
• Collect and maintain a portfolio of print quality images that demonstrate Farm Africa’s work and successes
• Assist with promotional field visits by HQ marketing team, supporters and others, covering advance planning with project staff and beneficiaries and as appropriate, accompanying the field visit.

• Develop a programme and deliver training to staff on presentation skills, photography, promotional writing, strategic messaging, yammer, etc.

• Degree level qualification in relevant area e.g. communications, journalism, public relations, graphic design or related field.
• Knowledge and understanding of current authoring languages, design and editing tools e.g. InDesign, Photoshop, PowerPoint, etc.
• Experience in photography and capturing images for promotional purposes

• Three years related experience in a communications, media or marketing job
• Prior experience with an NGO or private sector company, ideally with linkages to the agriculture sector

• Proficiency in written and spoken English (excellent oral, presentation, writing/editing and facilitating skills).
• Ability to think strategically and clearly, with a capacity for creativity and innovation
• Ability to express complex material and/or messages clearly in words and graphics across a wide range of media, including reports, presentations, workshops, and video

• An understanding of key IT applications related to the job: desktop publishing, photography, videography and editing skills, Advanced Powerpoint.
• Proficiency with new media and web applications – e.g., Twitter, Facebook etc.

• Commitment to quality and results
• Time management and ability to work on own initiative (Comfortable in managing deadlines and expectations, and juggling across multiple projects and priorities)
• An ability to work well independently, within a team environment
• A willingness to travel to the field, often to remote locations of Kenya/South Sudan and occasionally internationally

• Strong interpersonal skills
• Excellent networking skills, building collaborative relationships, often with new partners
• Influencing and negotiating skills
• An understanding of the private sector in Kenya
• Ability to be an ambassador for Farm Africa
• Be prepared to travel to isolated rural areas
• An ability to empathise and communicate effectively with Farm Africa’s multitude of clients/partners: poor rural smallholder farmers, government officials, company executives, etc.
• An understanding of key rural development and poverty issues in Kenya is desirable, although Farm Africa provides comprehensive induction

• being experts in our field, delivering insightful/impactful evidence-based solutions
• pushing boundaries, being creative with new and old solutions
• acting for the long-term, building relationships and delivering long-lasting change for farmers
• working flexibly, taking advantage of the most effective solutions, whether from the communities, private sector or government
• sharing knowledge with others, reaching more farmers than we do alone, ensuring effective technologies are widely accessed.