Principal Accountabilities/Main Functions

• Assist in the development of the Go to Market strategy for the respective brands.
• Briefs for promotions to external agencies and manages communication of the same to other internal departments.
• Implements and continually monitors POS/promotional activities and liaises with other departments to formulate action plans.
• Advises on pricing and continuously monitors and advices on competitors’ pricing and promotional campaigns.
• Directs an annual review of excellence at the point of sale, trade investment and the competitive environment ensuring all areas of trade spend are reviewed
• Prepares and presents promotional calendars
• Creates a strong link between Sales and Brand teams to utilize synergies and to make sure that everybody speaks the same language.
• Monitors advertising and promotion expenditure.

• A broad set of commercial skills is required together with a working understanding of all business functions and key business processes.
• Excellent communication skills are required to manage diverse relationships both locally and internationally.
• The ability to work both autonomously and as a team member is required with analytical and creative skills combined with an enthusiastic “can do” attitude and a pro-active nature.