Marketing and Communication Manager Job Vacancy in Kenya Today 2013
Our client is in the Hospitality Industry is currently recruiting a Marketing and Communication Manager.
Manager’s main function will be to assist the Director of Sales and Marketing in reaching the targeted goals of the Hotel
Duties/ Responsibilities
- co-ordinate new printed materials with the advertising agency.
- ensure corporate identity standards for all promotional material.
- co-ordinate and oversee the production of existing collateral and the development of new promotional materials.
- ensure that all hotel collateral is updated and current and to manage the inventory on all collateral.
- work with the DOS&M to plan and co-ordinate the advertising and promotions programs.
- prepare and implement the hotel’s annual advertising plan and to co-ordinate with advertising agencies on all matters related to creative and media planning.
- monitor advertising as it appears for feedback to agencies on positioning and appearance.
- bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
- co-ordinates mailings as stated in the marketing plan.
- follow the sales and marketing results and propose corrective actions if needed.
- keep close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.).
- maintain the existence of an efficient customer database system (Opera).
- update customers with the latest development of the hotel by means of Web-site and some other available distribution channels- participate in developing new ideas such as special packages, programs, promotional activities undertaken by sales department and/or F&B
- work with frequent flyer airlines partners to promote the hotel internationally.
- take part in sales and marketing training programs
- keep himself/herself updated with the latest developments in the hotel including all activities, promotions, rates of the hotel
- keep department informed of all changes in the Guest profile.
- establish, maintain and continually improve the Hotel’s image through all forms of media relations (press, TV, computer communication etc)
- develop excellent communications channels to both internal and external customers, (including all levels of employees) as well a corporate communications, providing regular communication on actual and forthcoming events.
- be involved in the editorial committee of all in house publications for staff and guests alike, including press releases etc.
- review daily, weekly or periodical press publications for either positive or negative articles written about the Hotel or the Company and take all necessary forms of action to develop a positive response.
- review daily, weekly or periodical press publications for social, political, economic or legal articles, which may impact the business or public relations.
- pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
- Research and Benchmark all forms of media adverts and articles to ensure that the Hotel remains a market leader in public relations.
- communicate any special events related to business or staff achievements in order to maintain a pro-active image of the hotel within local and international press and other forms of media.
- activate the PR crisis management policy on behalf of the Managing Director, in order to communicate with local/international media regarding emergencies, therefore avoiding potentially damaging information to the Hotel/Company.
- attend, participate in, communicate with, organize and co-ordinate parties, press associations, clubs, and societies etc. to promote a positive image of the Hotel within the market place, giving internal feedback to the Management Team.
- arrange tours and site inspections of the Hotel as required, communicating and promoting facilities, features, benefits and new aspects of the entire Hotel product.
- continue to establish, develop and attract contacts through societies, business and trade associations, charities, social clubs, civic and reform bodies etc.
- network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.
- be involved in the development, implementation, management and success of Marketing Communication strategies in the Hotel’s Marketing Plan
- foster and maintain excellent lines of communication with all members of the management team in order to promote two-way communication and offer support to profit centres and operations.
- participate in the development, management and supply of all promotional collateral, mailing lists as well as international advertising and direct mailing.
- manage the Marketing office administration function including: Photographic and other files/data banks, press clippings etc.
- arrange photo shoots, special promotions, press releases and Advertisements
- meet and host visiting international/local press representatives to the Hotel, arranging social or business activities as required.
- deal with any guest complaints/comments brought to the attention of the Marketing office, taking all forms of appropriate action to give a positive response.
- be involved in self-development programs in order to keep up to date with current communication and Marketing trends and tools and to enhance the continual learning process and make recommendations to the DOS&M.
- keep the hotel website updated and ensure that all images, events and contact details are valid.
- Update corporate website with all required data throughout the year in a timely manner.
- Attend to and deliver all requirements of the head office and the corporate communication offices within the given deadlines
Qualifications and Skills
- Degree/Diploma in Marketing and/or Communication
- Experience in a similar role and proven track record may be considered in lieu of specialised education
- Basic Certification in Communication
- At least three years experience in a similar position in hospitality or media
- Presentable, well spoken individual
- Pleasant and outgoing personality
- Ability to express oneself clearly and concisely in writing and through speech
- Excellent grooming skills and must be well versed in professional and personal etiquette
- Fluent speech skills
- Excellent command of English. Knowledge of other foreign languages will be a distinct advantage
- Ability to remain calm and composed under pressure
- Creative – graphic design skills will be an added advantage
- Ability to travel without restrictions
- Good command of Microsoft office applications
- Knowledge and experience in the use Micros and Fidelio
If you meet the above requirements,please send your CV to jobs@alternatedoors.co.ke