Our client, a key player in the media industry is seeking to recruit an exceptional Brand Manager.
Position Overview: A successful person in this role will be tasked with managing the marketing requirements, including marketing strategy and execution, marketing partnership development and management, and events marketing.
Responsibilities
Marketing Strategy
- Marketing strategies and tactics development and execution
- Measurement setting and monitoring
- Media planning and placement
- Campaign development and management
- Environment scanning, monitoring product distribution and consumer reactions through focus groups and market research
- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
- Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
- Work directly with internal multi-channel partners to support and implement brand strategies
Marketing Partnerships
- Partnership development and management
- Contract management and fulfillment
Public and Media Relations
- Be the face of the company at industry functions
- Ensure alignment of all departments with marketing strategy
Events
- Event marketing development and management
- Organize and supervise all elements of brand marketing activations including coordinating with corporate team and local vendors, assisting with negotiations, site visits, managing on-site production, preparing collateral, staffing, event media management, preparing & managing event budgets, progress reports for corporate teams, and close out of all events.
- Co-ordinating launch programmes to external customers as well as employees
Functional / Technical Competency Requirements:
- Understands various marketing disciplines, including traditional and events, especially digital
- Able to interpret various data reports, including website statistics, social media, ratings, and finance
- Strong communication and presentation skills
- Highly resourceful and creative
- Able to interact with third parties effectively
- Able to meet tight deadlines and work on multiple projects
- Able to work independently and make sound decisions
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
Behavioral Competencies:
- Problem-solving and decision-making: able to break down problems into smaller components, understands underlying issues, simplify and process complex issues
- Teamwork: meets all team deadlines and responsibilities; listens to others and values opinions; builds relationships within team and across organization
- Integrity: deals with others in a straightforward, honest, and respectful manner
- Discipline: excellent in time management and organization; sets priorities effectively
Requirements:
- Bachelor’s degree in Marketing, Communications, or related areas
- Minimum 5 years’ experience in Marketing at a media company , digital content company, youth brands, or production company, preferably at a supervisory or managerial level
- Agency experience is also an added advantage
- Must have sound understanding of the African Media industry
Interested and qualified applicants should send their applications and CV’s to executivesearch@humantalentrecruit.com not later than 30th May 2015.
Clearly indicate “BRAND MANAGER” on the subject of the application email.