Our client is one of the leading 3 star hotel in one of the upmarket neibourhoods in Nairobi. They seek to hire a seasoned person in the role of Sales and Marketing Director.

The purpose of this role shall be to promote the hotel and its services to maintain a steady flow of customers across the year. Ideal candidate should be very knowledgeable with the marketing strategies, public relations and branding within hospitality.

Required Skills and Abilities:

• Strategic Leadership – ability to drive both short and long-term brand growth and profitability.
• Analytical – ability to convert analysis into insights, sustainable strategies, and actionable plans.
• Superior Critical Thinking and Problem Solving – resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.

Core Deliverables

• Develop and execute short range Marketing plans and programs, to ensure the hotel brand equity growth and expansion of products and services that enhance the brand.
• Manage promotional and advertising initiatives in line with Hotels brand standards
• Drive Hotel research objectives
• Coordinate unit PR activities
• Responsible for managing and delivering the day to day marketing activity for the hotel in line with the agreed marketing strategy to support the delivery for hotel revenue targets
• Responsible for the management and growth of the hotel data and the targeted use of the database
• Contribute to the creative process from creative briefs to delivery for all hotel communication, collateral and websites
• To manage and coordinate the hotel communications plan to ensure that all communications are targeted at the right audience and delivered on time.
• Ensure that there is proper tracking of every marketing activity to deliver on planned ROI
• Ensure that all hotel activities have brand consistency and are clear in the communication strategy
• Coming up with innovation, creative and cost effective online campaigns
• Ensure that the best possible rates are achieved through suppliers when ordering material and services

Responsibilities

Research

• Manage market research activities to provide information relating to market potential and market conditions
• Manage research and development programs and activities to facilitate introduction of new products or processes or recommend improvements to existing products or processes
• Direct the investigation of trends and market developments within the competitive set and provide marketing recommendations to management
• Monitor competitors’ activities

Brand Development

• Enforce the visual identity for all hotel activities
• Preserve consistency while ensuring that all branded materials express the most effective and recognizable company message
• Collateral development and management.
• Ensure brand presence in all key events.

Product Development

• Identify the need gap across all Hotel functions ( Rooms Division, F&B and MOD)
• Liaise with all hotel functional teams in product development
• Facilitate review of existing products through research.

Online Marketing

• Constant review of all hotels website content and functionality
• Liaise with Web Marketing Manager on website updates
• Monitor and share competitor online activities
• Ensure brand consistency across all online media channels
• Monitor reviews on all online media channels and provide feedback.
• Engage 3rd party sites and social media channels to increase brand awareness and online revenue generation.

Promotions & Advertising

• Execute marketing strategies and direct advertising and promotional activities.
• Communicate with advertising agency, designers on on-going campaigns and production of promotional materials; prepare communication briefs, follow up with designers and printers.
• Consult and work closely with the General Manager on developing advertising and promotion activities both below the line and above the line.
• Identify strategic brand partnership and events for promotional purposes.
• Manage all the department’s merchandise.

Database Management

• Maintain an updated database and ensure timely dissemination of all marketing communication.

PR & CSR

• Manage unit PR and CSR activities

Qualifications

• Bachelor’s degree or MBA in Marketing or related business degree
• Minimum 5 to 8 years of experience in similar capacity within hospitality industry
• Experience heading sales and marketing function in an international hotel brand is a plus
• Demonstrable experience in driving winning marketing strategies within a busy hotel setup
• Deep understanding of local, regional and international marketing tools
• Ability to meet deadlines
• Team player and a good listener
• Be an excellent communicator, both verbally and in writing
• Team leader with ability to integrate well with fellow mangers and at board level.

How to Apply

Interested and qualified candidates should send their applications to info@leeandmyles.com clearly quoting “SALES & MARKETING DIRECTOR – HOTEL” on the email subject line. Applications should be submitted latest 15^th February 2019. Only shortlisted candidates will be contacted.