Brand Manager

Reporting to the Retail Director, this position will be responsible for:

• Maximises sales and profitability for the brand;
• Ensures effective in season management across all retail units
• Leads brand reviews to maximize sales and profitability to set target levels;
• Plan and execute an optimal pricing strategy to position the brand in the market;
• Proactively manage liquidation of dead and slow lines;
• Build a cohesive team, coaching them to meet and exceed business goals;
• Maintains an employee value proposition that engages employees to deliver their best;
• Analyses the effectiveness of promotions in achieving targeted levels of sales and margins;
• Participate in profiling retail units/categories, assignment of size curves and merchandise ratios;
• Maintain targets for forward covers and inventory sell through rates by season;
• Ensure adherence to the merchandise ageing policy;
• Monitor performance of merchandise categories/department, reporting on the same;
• Manage Franchise partner relationships, ensuring compliance with agreements and processes;
• Acts as the face of the brand internally and externally;
• Reports on the brand profit and loss, reviewing necessary reports to monitor productivity;
• Offers support in determining financial goals for budgeting and planning purposes;
• Drives and tracks cost reduction initiatives throughout the brand operations;
• Brainstorms new thoughts to progress brand perception in the market while maintaining key attributes;
• With the Marketing Manager, guides creation of promotions to the consumer, brand, and business strategies;
• Develops and delivers direct in store communication for customer retention;
• Analyses and optimises marketing strategies to improve returns on investment.

The person:

• Bachelors Degree in Business Administration, Fashion design and Merchandising, or related field.
• 5 years’  experience in retail, sales,marketing and general management
• Experience in executing strategies and business plans
• Demonstrable knowledge of managing retail outlets and setting performance objectives
• Clear understanding of the retail industry’s  valuend ability chain to source in various business models
• Experience in leading and galvanizing high performing teams to deliver to set goals
• Excellent written and verbal communication skills
• A passion for fashion and lifestyle products

Interested candidates holding the necessary requirements, good performance and / or references to submit their cvs to cvs@cdl.co.ke on or before 25th November 2016.

Only shortlisted candidates will be contacted