Job Title: Brand Manager – Footwear Division
Reports To: Business Unit Head
Area: Merchandising & Marketing

Job Purpose:

  • Develops and implements Annual & Seasonal Merchandising & Marketing plans for the KI FD brands to ensure achievement of annual objectives for the FD.
  • Contributes towards Market Research, Competition Analysis, Innovation, Fashion forecasting, Seasonal Product Launches, ensuring that KI products are differentiated from competitors.
  • Involved with product throughout various stages of its life cycle (conception, definition, development, release, and post release activities). 
  • Operates under moderate supervision, with some latitude for independent judgment.
Key Accountabilities:
  • Development of merchandising & brand marketing plans in consultation with the BUH, taking into consideration customer & market insights & overall brand needs.
  • Implement brand / category / product launches and promotional campaigns as per the approved brand schedule and budgets.
  • Coordinate and compile Quarterly Market Competition Analysis, to reach to successful developments, externally and internally
  • Maintain close relationship to customers for awareness of customers’ needs and perspectives
  • Frequently visits the trade to check brand performance on the ground.
  • Regularly conducts formal and informal consumer discussions and focus groups to gather insights on the consumer habits, category, brand and product.
  • Lead any research activity on product and brand performance.
  • Monitor & evaluate own performance against targets and submit reports to the BUH
  • Development of activity budget in conformity with the brand marketing budget and the BUH
  • Track expenditure against the approved budget and highlights problem areas for action
  • Prepares and submits expenditure reports to the BUH
  • Maintains information and documentation for the brand
  • Briefing agencies, suppliers and research companies
  • Follows up to ensure accurate and timely execution of briefs
  • Participates in field promotional activities alongside the commercial team and agencies
  • Checks for and assess the impact of marketing activities and reports to DGM
  • Involved in sharing brand/promotional activities etc with the commercial team and other stakeholders
  • Regularly seeks information from the sales team to differentiate the product or product family within a specific market
  • Involved in the resolution of issues and problems that will affect product’s success
  • Liaises with the finance department in respect to budgeting and budgetary control
Application of Guidelines & Decision Making Authority Guidelines: Failure to achieve results or erroneous decisions or recommendations make cause delay in program and/or schedules and may result in allocation of additional resources.

Decision Making: Works under general supervision. Follows established procedures? work is reviewed for soundness of technical judgment, overall adequacy and accuracy. Some latitude for independent judgment.

Qualifications, Experience & Skills

Minimum Qualifications:
  • University Degree in either business, marketing, economics fields
  • Post graduate degree in business management & marketing, project management will be an added advantage
Minimum Experience:
  • Minimum 5 – 7 years brand management and marketing experience
  • Footwear experience preferred
  • Able to operate in a performance driven organization
  • Culturally aware.
  • Knowledge of English and Kiswahili
  • IT proficient
  • Ability to translate consumer insights into relevant consumer proposition
  • Foresight and forward planning
  • Resourceful and ensuring return on investments
  • Influencing and working with stakeholders to achieve common goals.
Application Guidelines
If you are up to the challenge, posses the necessary qualification and experience, please send your application letter and cv quoting the job title on the email subject (brand manager) to by 10th November 2015


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