Vacancy: Strategic Marketing & Communications Manager
Stawi Foods & Fruits is an award-winning food processing manufacturer of nutritious flours for the local and export markets.
Stawi Foods & Fruits is an award-winning food processing manufacturer of nutritious flours for the local and export markets.
We produce porridge flour for the local market and gluten-free banana flour for export.
We have two porridge flour products for children and family that are nutritious and target middle and upper class Kenyans.
We sell our products through supermarkets in both urban and upcountry markets.
The Strategic Marketing & Communications Manager plays an integral role to execute a communications strategy, messaging, campaigns, and materials that extend Stawi’s reach and reputation.
This is a role for someone who loves details and who demonstrates obsessive attention to every aspect of the marketing and communications portfolio, including writing, design, website, social media, and broader questions about strategic position, message, and vision.
While this is a high-level, managerial role working with sales and merchandising representatives, the successful candidate loves creating and doing, as much as directing and guiding others.
The environment is that of a startup, and the reality is that of a rapidly growing social impact-minded business with nothing less than transformational goals.
We are looking for someone brilliant, incredibly resourceful, flexible with shifting priorities, and able to juggle not only a formidable workload, but a wide range of functional skills. Marketing, content, and strategy use different parts of the brain, and the Marketing & Communications Manager is an expert at deploying all three.
The position requires the brain of a marketing mastermind, excellent writing skills, knowledge of graphic design principles, significant digital project management experience, a highly collaborative style, and ability to manage complex projects with multiple stakeholders.
If you’ve never been told you’re obsessively detail-oriented, this position is probably not for you.
Location: Nairobi, Kenya
Responsibilities
Strategy & Management
- Develop and execute Stawi’s brand strategy through all aspects of consumer marketing and brand administration, including brand strategy, consumer and trade promotions, consumer research and analysis, market analysis, product development, pricing, advertising, packaging development, financial analysis and budget management.
- Develop and produce the communications strategy and materials to support product sales and development.
- Maintain top brand strategy within the country in collaboration with key distributors, and adapt the strategy for regional expansion.
- Lead, develop, mentor and coach the sales and merchandising teams and ensure excellent performance of KPIs for the department.
Marketing
- Identify and analyze product performance information, while anticipating problems and contingency plans to ensure product success.
- Suggest and complete new sales leads and customers for existing Stawi products.
- Develop and maintain monthly update reports on sales analyses, marketing budgets, and profitability, and provide detailed input to be used by senior management for strategic planning.
- Develop and execute a long-term marketing campaign through regular events, in-store promotions, discounts, etc.
- Ensure proper product placement and merchandising by directing and managing the merchandising team.
- Support the CEO by producing materials and content to be useful during fundraising meetings, speeches, presentations, etc.
Website and Digital
- Manage website layout and content through web development priorities, detailed project scope, and web deliverables.
- Maintain Stawi’s social media presence through an active Facebook page, digital advertising, and other relevant outlets.
- Track, measure, and report on audience engagement with website, email, and social media
- Manage email marketing, determine email calendar, create layouts, and write email copy
Press and Media
- Engage brand ambassadors to promote the healthy and nutritional aspect of the Stawi personality.
- Establish relationships with Kenyan media outlets to develop press articles and interviews.
Requirements
- Bachelor’s degree in marketing, communications, business administration, or related field.
- Minimum 5 years’ experience in FMCG.
- Candidates who have had exposure to managing top international FMCG brands will have an added advantage.
- An MBA or master’s degree in related field will be an added advantage.
Contact
Please prepare your CV (one page only) and detailed cover letter further explaining your experience and advantages you bring to Stawi.
Email to Marypatton S. Davis at davmar@stawifoods.co.ke to apply.
Salary is competitive.
www.stawiindustries.com