Corporate Communications Manager Job at CUEA in Nairobi Kenya June 2014
The Catholic University of Eastern Africa (Lang’ata Campus) is seeking to recruit a dynamic qualified and result oriented person to fill the position of Corporate Communications Manager.
Job Purpose: To develop and implement communications and marketing strategies towards the attainment of the University’s Strategic objectives; He/she shall evaluate customer research, market conditions, and implement marketing plan changes, and oversee all marketing and advertising activities.
Reporting: The Job holder reports to the Deputy Vice Chancellor / Administration.
Key Duties and Responsibilities:
- To develop and implement a comprehensive and integrated communications strategy that positions CUEA as the University of Choice in the region and beyond;
- To formulate and implement viable marketing strategies with specific objectives and targets that give CUEA a competitive edge in service provision;
- To oversee production of news and feature stories, publicity materials, press releases, photographs, videos, marketing resources and other strategic and targeted communications as required;
- To manage and coordinate all marketing and advertising activities of the University;
- To design, implement and facilitate annual marketing plan for the University;
- To conduct market research to determine customer requirements for existing and future academic programmes and courses;
- To oversee the University’s electronic marketing efforts including supervision of content, website design and maintenance;
- To analyze customer research, current market conditions and competitors information;
- To monitor and evaluate marketing strategies and programmes to determine their effectiveness;
- To prepare monthly and annual reports of the CUEA’s marketing activities;
- To determine and manage the University’s marketing budget;
- To oversee design, production and distribution of promotional communication materials;
- To plan and manage rapid response communications in situations of organizational crises;
- To develop and maintain professional contacts with key print and broadcast media in Kenya, regionally and internationally;
- To ensure proper management of all CUEA events;
- To cultivate a customer-oriented culture amongst CUEA staff by devising and implementing various awareness creation and capacity building approaches in liaison with the Human Resources Manager;
- To lead the University’s commitment to long term Corporate Social Responsibility (CSR) by developing appropriate strategy and giving concise direction, priority and mode of implementation;
- To manage the University’s external agency, commissioning and overseeing the drafting and èditing process for all internal and external (préss) releases;
- To provide counsel to senior executives on messaging and media relations;
- To identify new program opportunities to enhance the University’s image as a socially responsible University;
- To be able to identify potential corporate crisis and have the ability to identify strategies to handle those risks and accordingly advise management;
- To develop job description for other personnel(s) required to serve in the same office with or under him/her;
- To periodically direct the University on viable ways of branding and rebranding CUEA – that is, build and maintain the corporate brand;
- To perform any other tasks as assigned by the Deputy Vice-Chancellor Administration.
Education, Experience, Skills and Competencies:
- Should have a PhD in Communications, Marketing or Public Relations with 4 years working experience in a similar position;
OR
- Masters degree in Communications, Marketing or Public Relations with 10 years relevant experience, 4 of which should be in a similar position;
- Be a mature person in age and character – at least 30 years;
- Have proven experience in customer and market research;
- Exhibit experience in successfully implementing CSR or media campaigns;
- Exhibit knowledge in audio-visual productions and print media will be an added advantage;
- Demonstrate high level of maturity and integrity with high moral standards;
- Have good problem analysis and problem-solving skills;
- Have outstanding interpersonal and marketing skills;
- Exhibit good knowledge of the trends of higher education in the region and beyond;
- Demonstrate general know-how of the functioning of various media e.g. their writing styles, presentation styles, media language, etc;
- Be on top of (general) current affairs/topical issues;
- Have excellent communications skills with a good command of spoken and written English and Kiswahili languages – working knowledge in any major foreign language will be an added advantage.
- Have proficiency in MS office applications among other relevant computer applications.
Applications should reach the Human Resources Manager on or before 20th June 2014.
Applicants should enclose a C.V., copies of relevant certificates and three reference letters from recognized persons/institutions.
NB: Only shortlisted candidates shall be contacted.