2014 Job at KenAfric for Brand Manager in Kenya

 

Title: Brand Manager
Reports to: General Manager – Marketing
 
Area: Marketing

Job Purpose: Executes and implements all set marketing plans for the KI brands to ensure achievement of strategic customer revenue share objectives for respective KI division. 

Plays a proactive role in planning and design to ensure KI products are differentiated from competitors’. Involved with product throughout all stages of life cycle (conception, definition, development, release, and post-release activities). 
Operates under moderate supervision, with some latitude for independent judgment.

Direct Reports: Interns (periodically)

Key Accountabilities:

  • Development of brand marketing plans into realistic activity plans and schedules in consultation with the GM, taking into consideration customer and market insights and the overall brand marketing plans
  • Implements agreed activities, launches and promotional campaigns as per the approved brand schedule
  • Collects signals from the market to keep in touch with market developments, externally and internally
  • Maintains close relationship to customers for awareness of customers’ needs and perspectives
  • Monitors and evaluates own performance against the implementation plan and targets and reports to the DGM
  • Involved in the development of activity budget that are in conformity with the brand marketing budget, in consultation with the DGM
  • Tracks expenditure against the approved budget and highlights problem areas for action
  • Prepares and submits expenditure reports to the DGM
  • Maintains information and documentation for the brand
  • Briefing agencies, suppliers and research companies
  • Follows up to ensure accurate and timely execution of briefs
  • Participates in field promotional activities alongside the commercial team and agencies
  • Checks for and assess the impact of marketing activities and reports to DGM
  • Periodically visits the trade to check brand performance on the ground
  • Involved in sharing brand/promotional activities etc with the commercial team and other stakeholders
  • Regularly seeks information on competitor activity from the sales team to differentiate the product or product family within a specific market
  • Involved in the resolution of issues and problems that will affect product’s success
  • Liaises with the finance department in respect to budgeting and budgetary control
Application of Guidelines & Decision Making Authority
 
Guidelines: Failure to achieve results or erroneous decisions or recommendations make cause delay in program and/or schedules and may result in allocation of additional resources.

Decision Making: Works under general supervision. Follows established procedures; work is reviewed for soundness of technical judgment, overall adequacy and accuracy. Some latitude for independent judgment.
 

Qualifications, Experience & Skills
 
Minimum Qualifications:
  • University Degree in either business, marketing, economics fields mandatory
  • Masters degree in related field mandatory
  • Post graduate courses in business management & marketing, project management will be an added advantage
Minimum Experience:
  • Minimum 5 years brand management experience in FMCG
  • Experience in regional markets will be an added advantage
Skills:
  • Able to operate in a performance driven organization
  • Culturally aware.
  • Knowledge of English and Kiswahili
  • IT proficient
Competencies:
  • Ability to translate consumer insights into relevant consumer proposition
  • Foresight and forward planning
  • Resourceful and ensuring return on  investments
  • Influencing and working with stakeholders to achieve common goals.
All applications should be forwarded to recruit@kenafricind.com by 20th June 2014 with the job title as the subject of the mail. 
Only successful candidates will be contacted

 



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