2014 Job at KenAfric for Brand Manager in Kenya
Title: Brand Manager
Reports to: General Manager – Marketing
Area: Marketing
Job Purpose: Executes and implements all set marketing plans for the KI brands to ensure achievement of strategic customer revenue share objectives for respective KI division.
Plays a proactive role in planning and design to ensure KI products are differentiated from competitors’. Involved with product throughout all stages of life cycle (conception, definition, development, release, and post-release activities).
Operates under moderate supervision, with some latitude for independent judgment.
Direct Reports: Interns (periodically)
Key Accountabilities:
- Development of brand marketing plans into realistic activity plans and schedules in consultation with the GM, taking into consideration customer and market insights and the overall brand marketing plans
- Implements agreed activities, launches and promotional campaigns as per the approved brand schedule
- Collects signals from the market to keep in touch with market developments, externally and internally
- Maintains close relationship to customers for awareness of customers’ needs and perspectives
- Monitors and evaluates own performance against the implementation plan and targets and reports to the DGM
- Involved in the development of activity budget that are in conformity with the brand marketing budget, in consultation with the DGM
- Tracks expenditure against the approved budget and highlights problem areas for action
- Prepares and submits expenditure reports to the DGM
- Maintains information and documentation for the brand
- Briefing agencies, suppliers and research companies
- Follows up to ensure accurate and timely execution of briefs
- Participates in field promotional activities alongside the commercial team and agencies
- Checks for and assess the impact of marketing activities and reports to DGM
- Periodically visits the trade to check brand performance on the ground
- Involved in sharing brand/promotional activities etc with the commercial team and other stakeholders
- Regularly seeks information on competitor activity from the sales team to differentiate the product or product family within a specific market
- Involved in the resolution of issues and problems that will affect product’s success
- Liaises with the finance department in respect to budgeting and budgetary control
Application of Guidelines & Decision Making Authority
Guidelines: Failure to achieve results or erroneous decisions or recommendations make cause delay in program and/or schedules and may result in allocation of additional resources.
Decision Making: Works under general supervision. Follows established procedures; work is reviewed for soundness of technical judgment, overall adequacy and accuracy. Some latitude for independent judgment.
Qualifications, Experience & Skills
Minimum Qualifications:
- University Degree in either business, marketing, economics fields mandatory
- Masters degree in related field mandatory
- Post graduate courses in business management & marketing, project management will be an added advantage
Minimum Experience:
- Minimum 5 years brand management experience in FMCG
- Experience in regional markets will be an added advantage
Skills:
- Able to operate in a performance driven organization
- Culturally aware.
- Knowledge of English and Kiswahili
- IT proficient
Competencies:
- Ability to translate consumer insights into relevant consumer proposition
- Foresight and forward planning
- Resourceful and ensuring return on investments
- Influencing and working with stakeholders to achieve common goals.
All applications should be forwarded to recruit@kenafricind.com by 20th June 2014 with the job title as the subject of the mail.
Only successful candidates will be contacted