KCB Marketing Manager Job recruitment in Kenya 2013

 

Marketing Manager

Job Ref:
MKT102013

Reporting to the Director Marketing & Communications , this position is responsible for driving the brand strategy and communication plans, and follow up on excellent execution of the same for the Business Units of the Bank,  as well as all matters related to the Corporate Brand.

Key Responsibilities

  • Develop and implement best practice marketing and communication/ media strategies for key products/services based on quantified / qualified customer needs or industry trends. All plans much ensure brand positioning is clear, consistent & distinctive.
  • Develop an annual marketing plan by quarter four, and engage cross functional teams in the development & implementation of the plans.
  • Ensure comprehensive communication to the Group Management Team and the relevant business units on new brand and promotional campaigns.
  • Ensuring brand positioning is clear, consistent & distinctive. Whilst managing the Corporate Brand.
  • Ensure excellent execution of marketing strategy deliverables to attain key dashboard metrics e.g. Brand Equity, Share of Voice, Customer Numbers, Revenue, etc.
  • Effective management of the Marketing Budget.
  • Monitor competitor’s product introduction, promotional activities and tariffs on all product/service categories, and consolidate learning’s from the various Marketing programs.
  • Responsible for enhancing customer recruitment and minimizing attrition rates for the key product lines of the business.
  • Coach and motivate the Marketing team and ensure that the people are of the highest quality and are committed to achieving the business objectives. To this end, identify ways of working that are best practice and get them adopted by the teams.
  • Lead the client/agency relationship, and challenge the agency to ensure best possible output on the brand/s by ensuring the attainment of innovative media plans, creative material, and public relations strategies which exhibit clear understanding of brand values, consumer motivation and competitive context
Position Qualifications / Requirements
  • Bachelor of Commerce Degree Marketing Options.  Having a marketing professional qualification like CIMA or a Master’s Degree will be an added advantage.
  • Minimum of 8 years’ experience a senior management position with at least 4 years in a senior marketing management position.
  • Demonstrable experience in relationship management, sales, marketing, negotiation and product development is required.
  • Good appreciation and knowledge of the Banking Industry, latest Corporate Banking market trends as well as challenges.
  • Strong leadership and people management skills
  • A good understanding of Banking Law and Practice as well as Corporate Governance Principles.
  • Sound IT proficiency.
  • An appreciation of Risk Management and Knowledge of internal controls
  • Demonstrable track record of performance, effective communication and innovation
The above position is demanding for which the bank will provide a competitive package for the successful candidates.
If you believe you can clearly demonstrate your abilities to meet the criteria given above, please submit your application with a detailed CV, stating your current position, remuneration level, e-mail and telephone contacts quoting the job title/reference in the subject field to recruitment@kcb.co.ke.

To be considered your application must be received by Sept. 11, 2013.

Only short listed candidates will be contacted.



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